About Us
Where to Find is an online magazine where we find designers, brands, and solutions for a community that embraces the slow culture.
W.T.F aims to find brands that are environmentally friendly and align with our motto of sustainability, conscious consumption, and slow fashion.
We curate well-researched findings that prioritize quality over quantity. We bring forward sustainable, ethical, and mindful brands.
We are a perfect source for readers looking to consume ethically and use their purchasing power to change the world.
Our Story:
We have been guilty before of being mindless consumers, never bothering to check the quality of the product. Our only goal was to add new and trending items without having any care in the world. Sustainable fashion before 2020 was a buzzword, and we didn’t know what it meant!
Thus, began our journey of understanding the true meaning of mindful and conscious consumption. After enrolling in courses, gathering notes, watching documentaries, and listening to podcasts, we got a grip on the reality we are living in. And the cost of fashion made us sick.
Over the past two years, we’ve made a conscious effort to be mindful of our consumption and started appreciating minimalism and mindfulness.
Our Values:
We have a few non-negotiable values and ethics when we are curating finds. We appreciate brands who are transparent about their sustainability initiatives, goals, and motives.
And we love brands who share their failures and misses. We understand that no one is perfect and no brand can be 100% sustainable!
We keep sustainability as the main criterion in our finds. Do these brands meet their sustainability claims, or are they just trying to greenwash?
We do thorough research to see how transparent the brand is. Do they mention the materials used? Are they showing us the team? Are they overproducing? As consumers, we love brands, even if they are not perfect!
Good brands are authentic to their core, which reflects in their products. A conscious brand will remain ethical during production; even the post-production and packaging match the sustainable claims.
Are these brands giving local artisans a chance to showcase their talent? Ethical brands always try to source fabrics, manufacturers, producers, and packagers from their local environment.
Pause! Breathe! And enjoy SLOW things in life!
KARISHMA KUMBLAR, Founder.
We get great pleasure in finding homegrown brands doing their best to be authentic, transparent, and sustainable.
Remember, being conscious is a journey. Start small and become aware of your consumption. We can collectively make a real difference with our every mindful purchase.